As one of the industry’s leading alternative entertainment providers, we asked Harry & Edge how they think event organisers can get the most out of their entertainment options.
“Our clients are becoming much more informed about how they can most effectively design their events to deliver return on investment and, in terms of corporates, develop the company brand. An unforgettable experience for guests is the key to successful marketing and achieving the set objectives.
Whether a corporate reception or a private party, selecting the right entertainment is key to creating the right environment. It can literally make or break the event, and so it’s important for planners to think carefully about the outcomes they are trying to achieve so they match their selection wisely.
At Harry & Edge, we ask our clients what are the best events they have attended and try to pin down with them what made them so special? We often find that great memories are created by experiences that are unique and fun. Happy and entertained guests are much more likely to remember a brand or product, for the right reasons, if they can refer it to a positive emotional experience or occasion.
We are best known for offering photo booth hire, but have seen a huge increase in demand for our digital graffiti walls. Guests love to get involved and it really breaks the ice at events. They use a real spray paint can, but instead of paint, when the cap is pressed, the can “sprays” light. Not only is it a brilliant promotional tool at exhibitions, the creativity of the digital spray paints offers a truly memorable experience for the event guests.
Given the ever-increasing popularity of social media, another service we have developed is the Hashtag Print. Guests take photos on their phone from wherever they’d like, capturing the entire event and upload their photos to Instagram or Twitter with the event’s designated hashtag. Our custom Photoboxx software tracks the number of prints, users, public reach, impressions, interactions, hashtag growth, and more! You can watch the analytics in real time as your hashtag blows up. It’s a really interactive way to engage guests at the event and extend the reach to a much wider digital audience.”